ID | 10581 |
Eprint ID | 10581
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FullText URL | |
Title Alternative | An analysis of Consumption at an Establishment for Direct Sales
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Author |
Datai, Hisashi
Kaken ID
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Abstract | The purpose of this paper is to investigate an establishment for direct sales and to gather information abut planning "a marketing strategy". The main research results were as follows.
Firstly, the majority of visitors are repeater. They come to the establishment for direct sales once a week. The main store where they purchase vegetables and fruits is the nearest supermarket.
Secondly, customer set a high valuation on vegetables and fruit that are sold at establishment for direct sale (price, taste, safety etc.). But the convenience(display, interior,advertisements etc.) is low compared with nearest supermarket.
Thirdly, with the applied quantification method, we proved a relationship between the valuations of the establishment for direct sales and visitor members. The comprehensive assessment is affected by price, taste, and safety.
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Keywords | establishment for direst sales
marketing strategy
questionnaire survey
quantification method
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Published Date | 2004-02
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Publication Title |
岡山大学農学部学術報告
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Publication Title Alternative | Scientific reports of the Faculty of Agriculture, Okayama University
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Volume | volume93
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Issue | issue1
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Publisher | 岡山大学農学部
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Publisher Alternative | Faculty of Agriculture,Okayama University
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Start Page | 77
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End Page | 81
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ISSN | 0474-0254
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NCID | AN00033029
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Content Type |
Departmental Bulletin Paper
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language |
Japanese
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File Version | publisher
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Refereed |
False
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Eprints Journal Name | srfa
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