Reconsideration of Household Consumption Research in Consumer Behavior Research: Relationship between the Growth of Externalized Household Market and Wives’ Labor Participation

This study looks back on early household consumption research in consumer behavior research and summarizes the challenges in considering the growth of externalized household market. This study shows that the effect of dualearner household to the externalization of household has not been necessarily identifi ed robustly, while the effects of income and life cycle have been identifi ed robustly. The study shows that it is necessary to control the effects of income and lifecycle to understand the effect of dual-earner household to the growth of externalized household market, and it is important to focus on the meanings given to time-saving products in consumption process.

論説 (Articles)