Top > Okayama Economic Review > volume46 - issue2
Okayama Economic Review
Published by the Economic Association of Okayama University

DOI : http://doi.org/10.18926/OER/53099

Is Marketing Mix a Rule of Thumb? : Fundamental Thought for Broadening the Concept

Mizukoshi, Kosuke
oer_046_2_133_145.pdf 15 MB
Published Date
2014-12-18
Note
論説 (Articles)
ISSN
0386-3069
NCID
AN00032897
NAID
120005540377
JaLCDOI
10.18926/OER/53099