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ID 40446
フルテキストURL
タイトル(別表記)
Entrepreneurial Choices in Strategic Options in Japan’s RPG Development
著者
藤井 大児 岡山大学
抄録
The purpose of this paper is to examine one of the functions which entrepreneurs may play in the course of industrial development through a case study of Japan’s RPG development race. As Japan’s toy manufacturers often said, their market was characteristic of its small size and considerable demand volatility in comparison to other consumer products. Entrepreneurs must have seen any commitment to a cutting edge product, video games, as only a gamble and therefore behaved in a trial−and−error way. Furthermore, judging from the fact that no one could imagine the video game would come to turn over ¥1500 billion in 20 years, the firm level trial−and−errors and their subsequent variety of strategies on the industry level must have been the key to understand the unexpected market growth and technical evolution. However, recent management thoughts told us that the strategic variety in an industry could be possibly indulged by various pressures towards homogeneity. Such counter powers are referred to as organizational isomorphism, strategic bandwagon effects and so on. To examine those pressures which drive entrepreneurs back and forth towards strategic variety, this paper looks at the structural characteristics which underlie the way entrepreneurs see things in an uncertain environment. The case analysis takes the view that the video game industry was so uncertain that nothing could affect so deterministically entrepreneurs’ behaviours other than their perceptions. As a conclusion here, this paper points out some tradeoffs underlying the two different strategies which the twin peaks of Japanese RPG producers, Square and Enix, employed to meet with the uncertainty of the infant RPG market. It also argues that these tradeoffs based on two different perceptions might have kept their startups from the isomorphic indulgence. As a more prospective argument, questioned is the quality of strategic variety which is often deemed as an unquestionable remedy to industrial stagnation.
備考
論説 (Article)
発行日
2005-06-10
出版物タイトル
岡山大学経済学会雑誌
出版物タイトル(別表記)
Okayama Economic Review
37巻
1号
出版者
岡山大学経済学会
出版者(別表記)
The Economic Association of Okayama University
開始ページ
19
終了ページ
34
ISSN
0386-3069
NCID
AN00032897
資料タイプ
学術雑誌論文
関連URL
http://www.e.okayama-u.ac.jp/gakkai/
言語
Japanese
論文のバージョン
publisher
査読
有り
Eprints Journal Name
oer