start-ver=1.4
cd-journal=joma
no-vol=93
cd-vols=
no-issue=1
article-no=
start-page=77
end-page=81
dt-received=
dt-revised=
dt-accepted=
dt-pub-year=2004
dt-pub=200402
dt-online=
en-article=
kn-article=
en-subject=
kn-subject=
en-title=An analysis of Consumption at an Establishment for Direct Sales
kn-title=農産物直売所における消費者行動の実証的分析
en-subtitle=
kn-subtitle=
en-abstract=
kn-abstract=The purpose of this paper is to investigate an establishment for direct sales and to gather information abut planning "a marketing strategy". The main research results were as follows.
Firstly, the majority of visitors are repeater. They come to the establishment for direct sales once a week. The main store where they purchase vegetables and fruits is the nearest supermarket. 
Secondly, customer set a high valuation on vegetables and fruit that are sold at establishment for direct sale (price, taste, safety etc.). But the convenience(display, interior,advertisements etc.) is low compared with nearest supermarket.
Thirdly, with the applied quantification method, we proved a relationship between the valuations of the establishment for direct sales and visitor members. The comprehensive assessment is affected by price, taste, and safety.
en-copyright=
kn-copyright=

en-aut-name=DataiHisashi
en-aut-sei=Datai
en-aut-mei=Hisashi
kn-aut-name=駄田井久
kn-aut-sei=駄田井
kn-aut-mei=久
aut-affil-num=1
ORCID=

affil-num=1
en-affil=
kn-affil=岡山大学
en-keyword=establishment for direst sales
kn-keyword=establishment for direst sales
en-keyword=marketing strategy
kn-keyword=marketing strategy
en-keyword=questionnaire survey
kn-keyword=questionnaire survey
en-keyword=quantification method
kn-keyword=quantification method
END

start-ver=1.4
cd-journal=joma
no-vol=
cd-vols=
no-issue=
article-no=
start-page=
end-page=
dt-received=
dt-revised=
dt-accepted=
dt-pub-year=2002
dt-pub=20020325
dt-online=
en-article=
kn-article=
en-subject=
kn-subject=
en-title=
kn-title=｢家畜糞尿堆肥の広域的流通システム｣の構築及びその経済分析
en-subtitle=
kn-subtitle=
en-abstract=
kn-abstract=
en-copyright=
kn-copyright=

en-aut-name=
en-aut-sei=
en-aut-mei=
kn-aut-name=駄田井久
kn-aut-sei=駄田井
kn-aut-mei=久
aut-affil-num=1
ORCID=

affil-num=1
en-affil=
kn-affil=岡山大学
END