JaLCDOI 10.18926/OER/53099
Title Alternative Is Marketing Mix a Rule of Thumb? : Fundamental Thought for Broadening the Concept
FullText URL oer_046_2_133_145.pdf
Author Mizukoshi, Kosuke|
Publication Title 岡山大学経済学会雑誌
Published Date 2014-12-18
Volume volume46
Issue issue2
Start Page 133
End Page 145
ISSN 0386-3069
language 日本語
Copyright Holders Copyright © 2014 岡山大学経済学会
File Version publisher
NAID 120005540377