Okayama Economic Review
Published by the Economic Association of Okayama University


Japanese companies that practice the Japanese style management have pursued scale merit profits by mass production of stand-alone goods and had stronger competitiveness than US companies in '80 s. US companies, especially, cannot follow the overlapping development practicing which the Japanese companies have started. In '90 s, however, US companies have begun the overlapping development practicing by using telecommunication and information technology, and furthermore they do it interorganizationally among firms. As the results, US firms have stronger competitiveness than Japanese firms in the high-tech fields of system goods industries. Japanese companies have to be divided into two groups. One is stand-alone goods industries in which they operate mass production as before. Another is system goods industries in which they must unlearn the past success experiences and have to promote new innovation system. At the same time, they need to change the strategy in global business in the case that they belong to system goods industries. In Global Industries, Bartlett and Ghoshal insist on the 'transnational solution', but it should be noted that their theory is based on the study of stand-alone goods industries. We believe that the virtual corporation has more competitiveness than the transnational organization in system goods industries.
論説 (Article)